Brand Identity

jackin❯ uses a terminal-native wordmark: the lowercase monospace word jackin in white, followed by a green ❯ chevron, on a transparent background. No block, no rounded corners.

One source of truth

The mark is generated, never hand-drawn. Its geometry lives in exactly one place — docs/scripts/brand-geometry.ts — and every surface is emitted from it by docs/scripts/gen-brand.ts:

bun run gen-brand   # DOM lockup, favicon(.svg/.ico), app icons, manifest, wordmark/monogram SVG+PNG
bun run gen-og      # social cards + README hero (chevron from the same geometry)

Never redraw the word or chevron by hand in a component, SVG, or script. To change the logo, edit brand-geometry.ts and regenerate — the change then propagates everywhere at once. Adding a color style or glyph variant is a new entry in gen-brand.ts's STYLES / VARIANTS.

Text Forms

There are four valid brand text forms:

Literal commands, binaries, crates, packages, environment variables, config keys, file paths, labels, selectors, URLs, and code identifiers stay jackin where the operator must type or match that exact value.

Logo Lockup

The wordmark is white jackin (JetBrains Mono Bold, outlined) + the green ❯ chevron, with a small grey by tailrocks byline centered beneath it. The byline is set in Inter (a sans subtext, not the mono mark face), #9ca8a1, and is part of the canonical wordmark — so it appears on every logo placement. The compact j❯ monogram (square icons) omits the byline. Do not append by tailrocks to ordinary prose, command examples, package names, or code identifiers.

Color

The wordmark has a transparent background — no block. Square caps only: terminals cannot round corners, so neither does the mark or any UI surface. Never recolor the word green, never make the word and chevron the same color, never re-introduce the block on the wordmark.

Type

The mark uses JetBrains Mono Bold. In every generated asset the word is outlined to vector paths — never SVG <text> — so the logo is font-independent and renders identically as inline SVG, <img>, background, or raster. Supporting prose uses Inter or the system sans-serif stack.

Terminal Prompt

jackin❯-owned shells use j❯ as the prompt sigil. Role-container shells get this through the shared Starship config baked into the construct image:

j❯
codex j❯
claude j❯

In a terminal the chevron is the ❯ glyph rather than the geometric caret — a TTY can't draw paths, so the glyph is the proven medium fallback (same class as the jackin> plaintext fallback).

Assets

Committed brand assets live under docs/public/, all produced by the generators above:

Regenerate the logo and icons with bun run gen-brand; regenerate social and README images with bun run gen-og. Both read brand-geometry.ts, so the mark stays identical across every surface.